Nature Knows Best Campaign
When people hear the brand “Burt’s Bees,” many think of their chapstick made out of beeswax. Burt’s Bees has made a brand presence in the natural lip care category but is overshadowed in skincare by competitors like Neutrogena and Olay.
The goal of our campaign is to showcase the science behind nature and how it works. Our campaign will increase brand awareness and purchase intent of Burt's Bees skincare relating to the wants and needs of our target audience.
Account Planner, Market Researcher
Digital Video Spot, Social Videos, Paid Social Still Ad, Magazine Ads, Outdoor Promotion
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