WORK EXPERIENCE

November 2019 - May 2020

IT Consultant

THE PENNSYLVANIA STATE UNIVERSITY

  • Assisted users with networking issues on campus

  • Resolved computer complications by examining affected hardware

  • Utilized ServiceNow to track tickets and document work

May 2019 - August 2019

Digital Experience Intern

BLUECROSS BLUESHIELD OF WESTERN NEW YORK

  • Compiled research, trend analytics, and final recommendations into a final presentation and digital report for the management team

  • Developed a competitive matrix to compare the company's strengths and opportunities against the regional competition

  • Re-designed entire Telemedicine micro-site through a content management system (AEM) resulting in a 901% increase in page views

  • Improved the SEO and internal site keyword search for the Telemedicine pages

  • Reported A/B testing findings on e-mail subject lines to determine which lines held the highest click-to-open rates

  • Created a Tableau dashboard showcasing a 9.4% increase in KPIs by ZIP code for a national campaign for the SVP

June 2018 - Present

Brand Ambassador

HEARTBEAT

  • Create social media ads with the highest engagement being 6.07%

  • Collaborated with Dry Bar and Dunkin' to promote their new products

  • Reaches an average of 14% of accounts that are not followers

  • Analyze the best time to publish a post for better engagement

2016 - 2020

Bachelor's Degree

THE PENNSYLVANIA STATE UNIVERSITY - UNIVERSITY PARK

Bachelor of Arts in Advertising and Public Relations

Anticipated Minor in Business

May 2020

Dean's List Spring 2018 - Spring 2020

EDUCATION
SKILLS

Microsoft Office Suite

Google Analytics & Google Ads

SEO & SEM

Web Design (CMS, HTML/CSS)

Adobe Creative Suite

Data Visualization (Tableau)

Consumer Insights (MRI-Simmons)

Statistical Analysis (Qualtrics & SPSS)

CONTACT 

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