TELEMEDICINE

BlueCross BlueShield of Western New York

THE CLIENT

BlueCross BlueShield of Western New York is constantly changing and adapting to the demands of innovation and technology. The mission, "to develop and provide innovative and cost-effective health care delivery solutions to support the needs of our members, stakeholders, and communities" holds true in their partnership with Doctor on Demand.

THE PROJECT

The goal is to investigate if resources and time should be allocated for telemedicine. Examine online behavior on the page and find potential areas for improvement.

ROLES

Digital Analyst, Market Researcher, Copywriter, Designer

DELIVERABLES

Dashboards, Digital Report, Micro-Site

ANALYTICS

Finding Trends

I utilized Tableau to create dashboards about the telemedicine page* and found a lack of engagement indicating an absence of a call to action.

*Data presented is manipulated.

DIGITAL REPORT

Analysis & Strategy

I compiled a digital report outlining the methods used for the page audit, competitive research, and strategies.

EXECUTION

Minimal Look

I created several simplified and responsive pages for a better user experience and for a stronger call to action.

CONTACT 

Does the idea of working together spark joy? Want to know more about my work? If so, fill out the form below.

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© 2020 by Olive Hernandez