BlueCross BlueShield of Western New York
BlueCross BlueShield of Western New York is constantly changing and adapting to the demands of innovation and technology. The mission, "to develop and provide innovative and cost-effective health care delivery solutions to support the needs of our members, stakeholders, and communities" holds true in their partnership with Doctor on Demand.
The goal is to investigate if resources and time should be allocated for telemedicine. Examine online behavior on the page and find potential areas for improvement.
Digital Analyst, Market Researcher, Copywriter, Designer
Dashboards, Digital Report, Micro-Site
I utilized Tableau to create dashboards about the telemedicine page* and found a lack of engagement indicating an absence of a call to action.
*Data presented is manipulated.
Analysis & Strategy
I compiled a digital report outlining the methods used for the page audit, competitive research, and strategies.
I created several simplified and responsive pages for a better user experience and for a stronger call to action.
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